The Canonical Link Relation
draft-ohye-canonical-link-relation-01

Abstract

The canonical link relation, developed from [RFC5988] which indicates relationships between Internet links, specifies the preferred URI from a set of identical or vastly similar content accessible on multiple URIs.

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1. Introduction

The canonical link relation specifies the preferred URI from a set of identical or vastly similar content accessible on multiple URIs, making it possible for references to the context URI to be updated to reference the designated URI.

The most common application of the canonical link relation includes specifying the preferred version of a URI from duplicate content pages created with the addition of parameters (e.g. session IDs, tracking IDs, category, or sort information).

2. Notational Conventions

The key words "MUST", "MUST NOT", "REQUIRED", "SHALL", "SHALL NOT", "SHOULD", "SHOULD NOT", "RECOMMENDED", "MAY", and "OPTIONAL" in this document are to be interpreted as described in [RFC2119].

3. The Canonical Link Relation

The canonical (target) URI MUST identify content that duplicates, is extremely similar, or is a superset of the content at the context (referring) URI. Authors who declare the canonical link relation ought to anticipate that applications such as search engines can:

• Index content only from the canonical target (i.e. content from the context URIs will be likely disregarded as duplicative).
• Consolidate URI properties, such as link popularity, to the canonical.
• Display the canonical target as the representative URI.

A resource SHOULD NOT specify more than one canonical link relation.

The target/canonical URI MAY:

• Specify a URI Reference (see [RFC3986] Section 4.1) i.e., an absolute URI or a relative reference
• Be self-referential (context URI identical to target URI)
• Exist on a different hostname or domain
• Have different scheme names: such as "http" to "https", or "gopher" to "ftp"
• Be a superset of the content of the context URI
  • For example, "page1" of a multi-page article may specify the canonical target as the "view-all" URI because "view-all" is a superset of page1's content. However, "page2" SHOULD NOT designate "page1" as the canonical because the content of page1 is not inclusive of page2.

• Be the source URI of a temporary redirect. For HTTP, this refers to status codes 302, 303, or 307 (Sections 10.3.3, 10.3.4, and 10.3.8, respectively, of [RFC2616]).

The target/canonical URI SHOULD NOT designate:

• The source URI of a permanent redirect (for HTTP, this refers to Section 10.3.2 of [RFC2616]) or a "300 Multiple Choices" URI (Section 10.3.1 of [RFC2616])
• A URI that also specifies a canonical link relation to a URI other than itself.
• A URI that serves a 4xx error code (Section 10.4 of [RFC2616]).
• The first page of a multi-page article or multi-page listing of items (since the first page is not a duplicate or a superset or the context URI). For example, page2 and page3 of an article SHOULD NOT specify page1 as the canonical.

4. Examples

The following example illustrates:

• Three URIs that serve nearly the exact same content.
• One URI which is the canonical or "preferred version".
• Two URIs with additional query parameters, making them the non-preferred version of the content (duplicates). The canonical link relation is therefore specified on these duplicates.

If the preferred version of a URI and its content exists at:

http://www.example.com/page.php?item=purse

Then duplicate content URIs such as:

http://www.example.com/page.php?item=purse&category=bags

http://www.example.com/page.php?item=purse&category=bags&sid=1234

may designate the canonical link relation in HTML as specified in [REC-html401-19991224]:

<link rel="canonical" href="http://www.example.com/page.php?item=purse" />

or as a relative URI:

<link rel="canonical" href="page.php?item=purse" />

or alternatively, in the HTTP header field as specified in Section 5 of [RFC5988]:

Link: <http://www.example.com/page.php?item=purse>; rel="canonical"

This signals to automated programs, such as search engines, that these are duplicates of the canonical URI: http://www.example.com/page.php?item=purse.

Automated programs may then select the canonical value as the display URI (such as in search results), and additional URI properties such as indexing and ranking signals, can be transferred as well.

5. Recommendations

Before adding the canonical link relation, verification of the following is recommended:

1. The content of the context URI is identical, extremely similar, or a subset of the canonical.
2. Permanent HTTP redirects (Section 10.3.2 of [RFC2616]), the traditional strong indicator that a URI's content has been permanently moved, could not be implemented in place of the canonical link relation.
3. In the case where the canonical target is a superset of content from the context URI (e.g. page1 or page2 to view-all), that the user experience is strongly taken into consideration, both in regard to possible increased load time and potential complexity in navigation.

6. IANA Considerations

IANA is asked to register the Canonical Link Relation below as per [RFC5988].

Relation Name:

• CANONICAL

Description:

• Designates the preferred version of a resource (the URI and its contents).

Reference:

• This specification.

Notes:

• None.

Application Data:

• None.

7. Security Considerations

When a site is compromised, the canonical link relation can be implemented with malicious intent to designate the hacker's URI as the preferred version of the content. While this technique is largely unnoticeable to humans, automated programs may cluster the compromised resource as duplicative of the hacker's designated canonical, transferring properties such as link popularity away from the resource to the hacker's URI.

8. Internationalisation Considerations

In designating a canonical URI, please see [RFC3986] for information on URI encoding.

9. References

Appendix A. Implementations

Automated programs that implement functionalty with regard for the canonical link relation include:

• Google, canonical link relation HTML and HTTP header support, within the same domain and across domains: http://googlewebmastercentral.blogspot.com/2011/06/supporting-relcanonical-http-headers.html http://googlewebmastercentral.blogspot.com/2009/02/specify-your-canonical.html
• Yahoo, canonical link relation HTML support within the same domain: http://www.ysearchblog.com/2009/02/12/fighting-duplication-adding-more-arrows-to-your-quiver/
• Bing, canonical link relation HTML support within the same domain: http://www.bing.com/community/site_blogs/b/webmaster/archive/2009/02/12/partnering-to-help-solve-duplicate-content-issues.aspx

Authors' Addresses

Table of Contents

• 1. Introduction
• 2. Notational Conventions
• 3. The Canonical Link Relation
• 4. Examples
• 5. Recommendations
• 6. IANA Considerations
• 7. Security Considerations
• 8. Internationalisation Considerations
• 9. References
• Appendix A. Implementations
• Authors' Addresses